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Blogging for Dummies

This proven bestseller is fully updated and better than ever! Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today's bloggers.
Whether you're just beginning or are already a full-tilt blogging maven, you'll find the up-to-date information you need in these friendly pages.
Want to integrate your blog with social media?
Jump into the fast-moving world of microblogging on Twitter or Tumblr?
Choose which blogging software to use?

Optimize your current blog for search?

This detailed book guide covers it all, and then some. Buy the book, build a better blog, and blog about it!
* Provides up-to-date information on blogging software choices and utilities
* Explains how to identify your unique niche and attract readers
* Walks you through setting up an account and writing your first post
* Shows you how to optimize your blog for search, so new readers find you
* Helps you integrate your blog with social media
* Reveals what you need to know to start microblogging on Twitter or Tumblr
* Explores the ways you can make money with your blog Start a conversation with the very latest blog-building tips and techniques in Blogging For Dummies.

About the Author

Susannah Gardner was among the editors at the Los Angeles Times who launched the newspaper's first website. She is cofounder and creative director of Hop Studios Internet Consultants. Shane Birley is cofounder of Left Right Minds web consulting firm.

Table of Contents
Introduction 1 Part I: Getting Started with Blogs 7
Chapter 1: Discovering Blog Basics 9
Chapter 2: Entering the Blogosphere 31
Chapter 3: Choosing and Hosting Blog Software 49 Part II: Setting Up Your Blog 77
Chapter 4: Starting a Blogger Blog 79
Chapter 5: Starting a WordPress Blog 105
Chapter 6: Starting a Tumblr Blog 127 Part III: Fitting In and Feeling Good 143
Chapter 7: Finding Your Niche 145
Chapter 8: Creating Great Content 159
Chapter 9: Building Community with Comments 173
Chapter 10: Blogging Anonymously 193 Part IV: Going Beyond Words 203
Chapter 11: Working with Photos 205
Chapter 12: Starting a Podcast 223
Chapter 13: Leveraging Community with Forums 243 Part V: Marketing and Promoting Your Blog 253
Chapter 14: Reaching Out with RSS 255
Chapter 15: Joining the Twitterverse 265
Chapter 16: Diving Into Social Networking 277
Chapter 17: Measuring Blog Presence 291 Part VI: Getting Business-y with It 307
Chapter 18: Making Mad Mad Money 309
Chapter 19: Blogging for Companies 325 Part VII: The Part of Tens 343
Chapter 20: Ten Ways of Growing Community 345
Chapter 21: Ten Tools for Mobile Blogging 353
Chapter 22: Ten Blogs You Should Know 359

Part VIII: Appendixes 365 Appendix A: Glossary 367 Appendix B: Very Basic HTML Code 371 Index 377

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Blogging For DummiesBlogging For Dummies