6 East Projects to Start Blogging Like a Pro.
Want a personal or business blog of your own? It's easy! In this simple guide, one of the world's most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast--with a professional-quality blog that meets your goals, whatever they are! Build great blogs like these, the easy way! *Personal Blogs *Business Blogs *Blogs for Podcasting *Video Blogs *Portfolio Blogs for Artists *Lifestreaming Blogs Learn from a pro! Discover tips, tricks, and great solutions for: *Setting up your blog the right way--in just minutes! *Writing blog entries people want to read *Handling comments--even nasty ones! *Creating a conversation and building a community *Publicizing your blog *Choosing the right free or low-cost blogging tools *Avoiding beginner mistakes *Earning cash from your blog! You won't believe how easy it is to create your own blog! or how much fun!
Table of Contents
Introduction: It's All about Storytelling
1 Wait, You're a Professional Blogger?
2 How to Use This Book
3 1 Welcome to the Blogosphere:
4 Planning Your First Blog
5 A Brief History of Blogging
6 The Blog Heard Round the World:
7 Blogging Gets Mainstream Attention
8 The Blogosphere's Giant Dysfunctional Family
9 Blogs, the Mainstream Media, and Journalism--World Turned Upside Down
10 Blogging: Pet Rock or New Foundation?
11 Starting Your First Blog
12 Choosing a Topic for Your Blog
13 What's in a Name: Picking a Name for Your Blog
14 Summary
18 2 Installing and Setting Up Your First Blog
19 Choosing a Blog Engine
20 Getting Started
26 Signing Up for a Hosted Blog
27 Setting Up a Self-Hosted Blog
28 Touring Your Blog's Dashboard
34 Content block: Posts, Media, Links, Pages, and Comments
35 Administration Block: Appearance, Plugins, Users, Tools, and Settings
36 Tweaking Your Blog Setup
39 Tweaking and Tuning a WordPresscom Blog
40 Setting Good Permalinks
45 Anti-Spam
46 SEO Tuning
47 Categories and Tags
48 Blogrolls, Comments and Trackbacks
49 Security 49 About Page 49 RSS Feeds
50 Themes and Colors
51 Tracking Your Blog's Stats
52 Improving Your Blog's Search Capabilities
53 Summary
55 3 Writing and Creating a Conversation
57 Turning an Idea for a Blog into Blog Posts
58 Capture Inspiration Whenever and Wherever It Strikes
59 Finding Your "Voice"
61 To Anonymously Blog or Not: The Line Between Public and Private
62 Write Until You've Said Your Piece
65 If You Post It, They Will Come:Posting Frequency Answered 65 Your First Post
66 Drinking from the Information Fire Hose: Using the Internet to Power Your Posts
71 Other Bloggers
71 "Real" World
74 Reader Comments
74 Writing with Search Engines in Mind 74 Keywords 75 Writing for Search Engines
77 Categories and Tags 77 Summary
78 4 Building Community
79 Encouraging Comments and Discussion
80 Commenting on Other Blogs
82 Spam, Trolls, and Vermin: The Comments You Don't Want
83 Spam 83 Trolls and Other Vermin
84 Finding Other Blogs in Your Niche
86 Linking to Other Blogs 88 Connecting with Other Bloggers
89 Twitter, Microblogging, and Lifestreams
90 Facebook and Social Networks
91 Summary
92 5 Creating a Personal Blog
93 What to Put in a Personal Blog
94 Writing
95 Privacy
97 Comments
98 Multimedia
100 Pictures 100 Podcasting
105 Video 111 Hosting Your Personal Blog
118 Summary
118 6 Creating a Business Blog
119 Content
121 Writing 121 Privacy
124 Comments
125 Blogging Policies
126 Multimedia
128 Pictures
129 Podcasting
131 Video
134 Building and Hosting Your Business Blog
138 Choosing a Template for Your Business Blog 138 Stats
139 Summary 141 7 Creating a Podcast Blog
143 Content
144 Recording Your Podcast
145 Tools 145 Your First Recording
147 Editing Basics
151 Mixing in Music
152 Exporting to MP3
155 ID3 Tags: Like Dog Tags, but for Music
156 Internet Radio Renaissance
158 Hosting and Promoting Your Podcast
160 Where and How to Host Your Podcast Blog
160 Posts with Your Podcast
161 Submitting Your Podcast to iTunes
162 Summary
165 8 Video Blogging
167 Content 168 Recording Your Video Blog Posts
169 The Camera 170 Your First Recording
172 Editing Basics
174 Using Copyrighted Works in Your Videos
176 Mixing in Music, Titles, and Extras
177 Exporting, Compression, and Video Formats
178 What Does YouTube Say? 178 Hosting and Promoting Your Video Podcast
180 Submitting Your Show to iTunes
181 Posts with Your Episodes
182 Hosting Your Blog
184 Summary
185 9 Creating a Portfolio Blog
187 What Makes for Good Content on a Portfolio Blog
188 Picking the Right Tool for the Job 189 WordPresscom
190 DIY or Self-Hosted Blogs 190 How Do I Choose Between WordPresscom and DIY? 190 Making a Site a Site
191 Picking a Good Theme for a Portfolio Blog 191 Plug-Ins for Portfolio Blogs
194 Pulling It All Together 196 Gathering, Exporting, and Presenting Pictures
197 Adding Documents of All Shapes and Sizes
202 Final Word on Content 203 Summary 203 10 Creating Your Online Lifestream
205 What Goes into a Lifestream Blog?
206 Why Lifestreams? Wasn't Blogging Enough?
207 Starting Your Lifestream Blog: Inputs
208 Quick Posts 210 Twitter 214 Flickr and Other Photo-Sharing Sites
216 Your Blog(s)
217 YouTube and Other Videos
218 Sharing from Your Feeds 218 Pulling It All Together
219 FriendFeed
220 Cliqset: The New Kid in Town 222 DIY Lifestreams
223 The Comment Conundrum
226 The Problem: Comments, Comments Everywhere! 226 The Solution: More Services!
227 Summary
228 11 Making Money Through Your Blog
229 Nuts and Bolts of Making Money from Blogs
230 Making Money Directly
231 Making Money Indirectly
236 Final Word on Ads 242 Pulling It Together on Your Blog 243 Ad Codes 101 243 Optimizing Your Blog's Template 245 Tracking Your Performance 246 Summary 247 Index 249
About the Author
This is the first book from Tris Hussey, a long-time technologist, blogger, and writer, who started off as an academic and found tech support much more to his liking.
After picking up blogging on a whim in 2004, he quickly became both a professional blogger and a leading expert in business blogging. He has been a part of several Web 2.0 startups from blogging software to blogging agencies and continues to write, blog, teach, and consult. In addition to providing workshops and speaking at conferences, Tris also teaches social media, blogging, podcasting, and WordPress at the University of British Columbia, British Columbia Institute of Technology, and Capilano University. Tris lives and works in beautiful Vancouver, British
To learn more and buy at a discounted price, click link below.
Table of Contents
Introduction: It's All about Storytelling
1 Wait, You're a Professional Blogger?
2 How to Use This Book
3 1 Welcome to the Blogosphere:
4 Planning Your First Blog
5 A Brief History of Blogging
6 The Blog Heard Round the World:
7 Blogging Gets Mainstream Attention
8 The Blogosphere's Giant Dysfunctional Family
9 Blogs, the Mainstream Media, and Journalism--World Turned Upside Down
10 Blogging: Pet Rock or New Foundation?
11 Starting Your First Blog
12 Choosing a Topic for Your Blog
13 What's in a Name: Picking a Name for Your Blog
14 Summary
18 2 Installing and Setting Up Your First Blog
19 Choosing a Blog Engine
20 Getting Started
26 Signing Up for a Hosted Blog
27 Setting Up a Self-Hosted Blog
28 Touring Your Blog's Dashboard
34 Content block: Posts, Media, Links, Pages, and Comments
35 Administration Block: Appearance, Plugins, Users, Tools, and Settings
36 Tweaking Your Blog Setup
39 Tweaking and Tuning a WordPresscom Blog
40 Setting Good Permalinks
45 Anti-Spam
46 SEO Tuning
47 Categories and Tags
48 Blogrolls, Comments and Trackbacks
49 Security 49 About Page 49 RSS Feeds
50 Themes and Colors
51 Tracking Your Blog's Stats
52 Improving Your Blog's Search Capabilities
53 Summary
55 3 Writing and Creating a Conversation
57 Turning an Idea for a Blog into Blog Posts
58 Capture Inspiration Whenever and Wherever It Strikes
59 Finding Your "Voice"
61 To Anonymously Blog or Not: The Line Between Public and Private
62 Write Until You've Said Your Piece
65 If You Post It, They Will Come:Posting Frequency Answered 65 Your First Post
66 Drinking from the Information Fire Hose: Using the Internet to Power Your Posts
71 Other Bloggers
71 "Real" World
74 Reader Comments
74 Writing with Search Engines in Mind 74 Keywords 75 Writing for Search Engines
77 Categories and Tags 77 Summary
78 4 Building Community
79 Encouraging Comments and Discussion
80 Commenting on Other Blogs
82 Spam, Trolls, and Vermin: The Comments You Don't Want
83 Spam 83 Trolls and Other Vermin
84 Finding Other Blogs in Your Niche
86 Linking to Other Blogs 88 Connecting with Other Bloggers
89 Twitter, Microblogging, and Lifestreams
90 Facebook and Social Networks
91 Summary
92 5 Creating a Personal Blog
93 What to Put in a Personal Blog
94 Writing
95 Privacy
97 Comments
98 Multimedia
100 Pictures 100 Podcasting
105 Video 111 Hosting Your Personal Blog
118 Summary
118 6 Creating a Business Blog
119 Content
121 Writing 121 Privacy
124 Comments
125 Blogging Policies
126 Multimedia
128 Pictures
129 Podcasting
131 Video
134 Building and Hosting Your Business Blog
138 Choosing a Template for Your Business Blog 138 Stats
139 Summary 141 7 Creating a Podcast Blog
143 Content
144 Recording Your Podcast
145 Tools 145 Your First Recording
147 Editing Basics
151 Mixing in Music
152 Exporting to MP3
155 ID3 Tags: Like Dog Tags, but for Music
156 Internet Radio Renaissance
158 Hosting and Promoting Your Podcast
160 Where and How to Host Your Podcast Blog
160 Posts with Your Podcast
161 Submitting Your Podcast to iTunes
162 Summary
165 8 Video Blogging
167 Content 168 Recording Your Video Blog Posts
169 The Camera 170 Your First Recording
172 Editing Basics
174 Using Copyrighted Works in Your Videos
176 Mixing in Music, Titles, and Extras
177 Exporting, Compression, and Video Formats
178 What Does YouTube Say? 178 Hosting and Promoting Your Video Podcast
180 Submitting Your Show to iTunes
181 Posts with Your Episodes
182 Hosting Your Blog
184 Summary
185 9 Creating a Portfolio Blog
187 What Makes for Good Content on a Portfolio Blog
188 Picking the Right Tool for the Job 189 WordPresscom
190 DIY or Self-Hosted Blogs 190 How Do I Choose Between WordPresscom and DIY? 190 Making a Site a Site
191 Picking a Good Theme for a Portfolio Blog 191 Plug-Ins for Portfolio Blogs
194 Pulling It All Together 196 Gathering, Exporting, and Presenting Pictures
197 Adding Documents of All Shapes and Sizes
202 Final Word on Content 203 Summary 203 10 Creating Your Online Lifestream
205 What Goes into a Lifestream Blog?
206 Why Lifestreams? Wasn't Blogging Enough?
207 Starting Your Lifestream Blog: Inputs
208 Quick Posts 210 Twitter 214 Flickr and Other Photo-Sharing Sites
216 Your Blog(s)
217 YouTube and Other Videos
218 Sharing from Your Feeds 218 Pulling It All Together
219 FriendFeed
220 Cliqset: The New Kid in Town 222 DIY Lifestreams
223 The Comment Conundrum
226 The Problem: Comments, Comments Everywhere! 226 The Solution: More Services!
227 Summary
228 11 Making Money Through Your Blog
229 Nuts and Bolts of Making Money from Blogs
230 Making Money Directly
231 Making Money Indirectly
236 Final Word on Ads 242 Pulling It Together on Your Blog 243 Ad Codes 101 243 Optimizing Your Blog's Template 245 Tracking Your Performance 246 Summary 247 Index 249
About the Author
This is the first book from Tris Hussey, a long-time technologist, blogger, and writer, who started off as an academic and found tech support much more to his liking.
After picking up blogging on a whim in 2004, he quickly became both a professional blogger and a leading expert in business blogging. He has been a part of several Web 2.0 startups from blogging software to blogging agencies and continues to write, blog, teach, and consult. In addition to providing workshops and speaking at conferences, Tris also teaches social media, blogging, podcasting, and WordPress at the University of British Columbia, British Columbia Institute of Technology, and Capilano University. Tris lives and works in beautiful Vancouver, British
To learn more and buy at a discounted price, click link below.
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